Houston: …What is the
process for getting these tracks are you finding them or people submitting
them. How does that work?
Jarred: It’s a bit of
both. I get them mostly submitted on Soundcloud via Dropbox. They’ll drop a
track in there and I’ll check it out. Other ways include following artists on Soundcloud.
Soundcloud is the best way right now for finding music. It’s the most dynamic
platform out there.
The blog started as a Tumblr?
I have my own URL but it’s
still hosted on Tumblr but I’m still followable on Tumblr. It’s a really good
thing. Pretty handy.
Do you feel like the
people who are dropping these tracks in your Soundcloud, Are they wanting to
get their track on life aquatic, or are they friends? I noticed half of the
artists you post about are Australian. What is your thought on that?
It’s a bit of all that.
Most of my submissions are artists flooding blogs with music. Other ones, the best ones, will search
out blogs they dig seek out blogs they dig. They’ll like the aesthetic on it so
they’ll ask me to post one. Now, the last 9 months or so I’ve been hanging out
with mostly Sydney-based, and Australian artists. I’ve been to Melbourne a few
times and hung out with some Melbourne guys. A lot of friends will drop me
their tracks. It’s been good that way. It’s becoming more personal.
I noticed you have a
label you’re starting. What’s the deal with that?
I started about a year
ago but I haven’t done much with that. I released one Melbourne kid, a 16-year-old
guy. We released it on 7-inch vinyl. It’s just a friend of mine and I who do
it. We get them pressed in the UK and then we shipped to Australia. There is no
actual vinyl press in Australia.
Would you say, in terms
of the music, there seems to be a certain zeitgeist-heavy style of music? You
can’t say what genre it is. You could start from Post-Dubstep and go down. At
the same time it’s cohesive and has a certain aesthetic.
It’s less genre-based
and more atmosphere-based. I am conscious of that now, how I choose music to
post on it to fit into a certain vibe. It’s not like this my entire taste of music;
it’s the life aquatic taste in music. I’ll search out tracks to suit out that
style. It’s a chicken and egg thing, I don’t know which came first.
Obvious question, the
name, does it have anything to do with the movie?
Yeaaaa. It sorta does. I
couldn’t find a name to start it. I think I just watched life aquatic for the 6th
time or something. It’s pretty boring, I was pretty upset about. Afterwards
When I first started getting hits to the website, I was like “aw shit, I should
have chosen something a bit more original”. Something a bit less sue-able. Oh
well, I guess it works to the mood.
Amazing movie.
I would like to get Bill
Murray to do a guest mix. That’d be a dream of mine. I should send some emails
out to people.
---
On the pictures, I
noticed that you linked to the photos. You can go straight to the flickr. Are
you personally going and finding these pictures/
I hit up some tags on
Flickr and find the photos that fit the blog mood.
I’ll have this huge pile
of favorites. When I’m listening to the track I’ll flick through and find one
that fits it nicely.
I find that an
interesting thing with is that in souls sampling tracks or hip-hop tracks, I’ll
generally find pictures of pretty women. That’s just what I generally associate
with hip-hop. Just swag. I find myself doing that.
You’ve got the hip-hop
inflected tracks. It seems there
is another side to that spectrum, the more ambient tracks. Is that fair?
I just have a soft spot
for instrumental hip-hop. I was about to wack up something before. It’s this
artist from the UK called Handbook. I don’t know if you’re familiar with his
beats but it’s some downright Ninth Wonder Stuff. It doesn’t really fit the
blog but I might put it up anyway.
So it happens that
sometimes you like a track but can’t put it on the blog?
Oh yeah, all the time,
definitely.
I found this interview particularly illuminating and on message, especially the way you were able to tease out the ways in which an blogger, who oftentimes is still considered to be less of a "journalist", than a magazine writer or the like, takes the time to stay focused on his brand. Whereas one may be tempted to simply post music they "like", I found it interesting that he consciously sticks to music he thinks will appeal to the blog readers. I also found it interesting how he got stuck with a name an brand that in hindsight looks pretty "boring".
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